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Wharton Executive Education
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Unlock the Real Value of Your Customer Data
In business, some customers are more valuable than others. But how do you know which customers to pursue? Let Wharton show you how. During an 8-week online program, taught by marketing professor and author Peter Fader, learn how to decipher the streams of customer data flowing into your company. Discover new tools and efficient ways to target your marketing efforts by identifying the customers who are most valuable to your company now.
Learn how to:
• Make an informed decision about how to invest in
  customer centricity.
• Find the most effective ways to execute a
  customer-centric strategy.
• Balance customer-centric and product-centric efforts within your company.
• Make a case for customer centricity in your organization.
STRATEGIC VALUE OF CUSTOMER RELATIONSHIPS
ONLINE ONLY • March 3 - April 27, 2014
Start Your Application Now
Act now. Enrollment will be limited. Contact a Program Consultant today for more information at execed@wharton.upenn.edu or call +1.215.898.1776 (worldwide). Mention code: SVC14A.

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